Special Edition Monopoly
Description
Monopoly: Graffiti Edition For this semester-long project, I reimagined the classic board game Monopoly through the lens of graffiti culture. The work included a full redesign of the board, cards, packaging, and custom playing pieces, all built around bold typography, spray-paint textures, and sticker-style graphics.
Services
Brand Identity & Systems
, Packaging and Product Design
, Campaign & Digital Content
The project extended beyond the game itself into a branded system: a redesigned rulebook, packaging with an immersive unboxing experience, and an advertising campaign with social media visuals, retail displays, and a promotional website. The goal was to create a cohesive edition that flipped Monopoly’s original narrative of wealth and power into one about expression, rebellion, and claiming space in the city.
